Friday, July 17, 2015

4 Tips to Set You Up for Crowdfunding Success - Yahoo Maktoob News

By John Swanciger | Entrepreneur

Securing funding from traditional lenders has become increasingly difficult for many small-business owners. Banks are under a lot of pressure to make good loans, and that pressure trickles down to entrepreneurs.

Fortunately, in the past year, the amount of small businesses with crowdfunding campaigns has significantly increased, proving it’s a viable alternative funding option. A 2015 report from Massolution, a research firm specializing in the crowdsourcing and crowdfunding industries, shows 41 percent of all crowdfunding capital raised last year was for business and entrepreneurship. And while there are billions of dollars being exchanged on crowdfunding platforms, a 2015 survey by Manta found that only 3 percent of small-business owners had funded their business through crowdfunding. More than 30 percent of the small business owners surveyed said they would consider crowdfunding if they knew more about it, so for these small-business owners considering alternative funding options, here are four basic things to know when getting started.

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