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Equity crowdfunding is the latest and greatest way to fund your small business or enterprise, and it’s come a long way since its inception. It’s an incredibly strong marketing tool for businesses as well. If you’re working on your own equity crowdfunding campaign, social media can make a huge difference for you no matter what, but it will be most successful if you know how to leverage it.
To begin with, it’s important to understand that equity crowdfunding is its own entity. It’s often confused with other types of crowdfunding, particularly rewards-based, but unlike reward-based crowdfunding, equity crowdfunding requires handing over a stake in your company to a set of investors in order to raise money for your cause.
Because of the difference, it quickly becomes clear why equity crowdfunding needs its own social media strategy. You aren’t just marketing to the masses. You’re marketing towards a specific audience of sophisticated investors, and your social media campaign should reflect that. There are several ways that you can use social media to leverage your campaign.