Monday, September 21, 2015

Smart Celebrities are Jumping on the Venture Capital Crowdfunding Bandwagon

By Michael Quatrini, Seat Holder #1 - Blackwood Holdings Group

Celebrities have always participated in Angel Investing and Venture Capital as most have high net worth, viability and Entrepreneurs recognize that not only their money but also the cache of being a famous partner attracts much attention to their Startup . 

On Friday, Leonardo DiCaprio join in a $50M round (his third venture investment) for Rubicon Global, which is an Uber-like waste hauling startup. Nima Capital (also investors in Flipkart and Palantir) led the VC round, which valued the company at $500M.

From Ashton Kutcher to Justin Bieber, the number of celebrities have put their dollars – and sometimes their personal brands – behind investments including Fab, Flipboard and Mobli.

And its not just celebrities themselves making investments but their agents and managers too — folks like Lady Gaga’s manager Troy Carter.  The trend of celebrity investors is relatively nascent but has caught the eye of several Crowdfunding platforms who know a visible investment from a celebrity and a strategic social media post to adoring fans and quickly close out large investment venture capital rounds on their platform. 

And then of course there's Snoop Dogg, who will make his debut on stage at TechCrunch Disrupt San Francisco this afternoon. (Snoop has made four venture investments over the past two years, according to CrunchBase data).

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